Who We Serve

Opportunity:

Financial services division pursuing new market opportunity but falling short on revenue goals. Current value proposition not resonating with target customers.

Diventa Delivers:

• Comprehensive go-to-market strategy
• C-level messaging detailing positive financial impacts of adopting solution
• Solution and partner recommendations to build out functionality valued by target market
• Market segmentation and supporting value propositions

Results:

Increased investment and relaunch of mortgage lending platform.

Opportunity:

Growing software company has low brand awareness and buzz despite a superior product. Significant marketing spend not translating into sales revenue.

Diventa Delivers:

• Comprehensive marketing strategy, metrics and budget to prioritize activities that improve brand awareness and drive revenue
• New market positioning to shift company from a product and technology orientation to solution selling
• New website landing pages, SEO and content to increase web traffic and improve conversions
• Integration of online channels to Salesforce.com for better lead tracking

Results:

Improvement on all key metrics including on-line-conversions, digital-sourced leads, sales revenue and market presence. Assisted company in hiring permanent CMO.

Opportunity:

Growing rail services company has no staff or bandwidth for professional level marketing and is relying on costly, yet ineffective, service providers.

Diventa Delivers:

• Interim executive level support to renegotiate partnerships, develop new positioning and re-launch website
• Nomination of client for Wall Street Journal’s Best Small Workplaces; Organization selected as a top 20 finalist

Results:

Annual revenue growth of 20% for following 5 years. Increased web traffic and sales leads with reduced marketing spend. Extensive coverage by Wall Street Journal and industry media as a top small business, setting company apart from smaller competitors.

Opportunity:

Global association for cyber-security professionals facing increased competition and competing internal views on future strategy and direction.

Diventa Delivers:

• In-depth analysis of market trends, demographics, competition, internal challenges and strategic options
• Consensus on strategic direction resulting from rigorous debate of strategic options
• Strategic roadmap to guide strategy implementation

Results:

Strategy adopted and ratified by full board of directors. Management compensation tied to execution of strategy.

Opportunity:

Global association for exploration geophysicists facing changing demographics and tight market conditions. Need business strategy to guide investments and grow membership. Past strategy efforts viewed as “unnecessary and ineffective”.

Diventa Delivers:

• In-depth analysis of market trends, demographics, competition, internal challenges and strategic options
• Online membership survey uncovering new insights on member interests and preferences
• Consensus on strategic direction resulting from rigorous debate of strategic options
• Strategic roadmap and recommendations on business planning processes

Results:

Full board of directors approves chosen strategy despite initial resistance to change. Leadership highly complimentary of process and results – a first for organization’s strategic planning efforts in 25 years.

Opportunity:

Trade association needs to better articulate “The Aluminum Advantage” and streamline delivery of meaningful content to all key constituents.

Diventa Delivers:

• Powerful market positioning and a new messaging architecture
• Comprehensive copy and content for new website launch

Results:

Newly launched website effectively conveys “The Aluminum Advantage” and creates persuasive reasons to support the aluminum industry. Consistent and compelling messaging coordinated across marketing channels.

Opportunity:

Kogod School of Business seeks to carve out niche marketing for full time MBA program amidst increasing competition and tough market conditions

Diventa Delivers:

• As part of the Kogod Marketing task force, developed strategic marketing recommendations for Kogod Dean and board
• Task force work included in-depth analysis of stakeholders, Kogod MBA and competitive offerings, demographics and market trends

Results:

• Kogod MBA program improves Bloomberg Businessweek Ranking from #62 (2014) to #43 (2016)
• CEO Magazine ranked Kogod’s Full Time MBA Program as a Tier 1 Global MBA Program (2016)
• Princeton Review ranks Kogod MBA program as a Top 10 school for “Best Opportunities for Women”
• Program highly regarded by Washington DC’s finance, consulting and international communities (88% of full time MBA graduates receive job offers within 3 months of graduation)